Lead the search for new ad agency for one client resulting in break-through creative for an established product resulting in record sales.
Managed the full communications suite and multi-million-dollar budget advertising, PR, database, social, digital, event, tradeshow, CRM and direct response marketing with multi million-dollar communications budgets.
Worked with major, consumer oriented, top-rate agencies, medium shops and independent shops.
Developed metrics to demonstrate value-add and accountability.
Developed numerous integrated marcom campaigns and Best of NAMA awards.
Numerous product launches.
Market research studies including positioning, focus groups, pricing and predictive modeling, voice-of-customer, perceptual mapping.
Led the process for new agency selection for three agchem companies.
Reinvigorated the full communications platform at for new corporate branding
Established robust marketing architecture platform and go-to-market strategy including data analytics, market research, supplemental sales staffing, EDI reporting, CRM platform, KAM planning, retailer prioritization, sales staffing.